The 3rd HK2A ESG Marketing Excellence Award
「第三屆 HK2A ESG 企劃推廣大獎」
(Submission Deadline 報名截止： 20 Mar 2026)
Free Guided Tours and Master Classes
免費導賞團及名師講座
(Held in Jan – Feb 2026 舉行)
公開組冠軍將代表香港出席康城 Young Lions Marketers Competition 學生組得獎者可獲三日桂林ESG學習之旅
第三屆 HK2A ESG 企劃推廣大獎
The Hong Kong Advertisers Association is once again convening the “HK2A ESG Marketing Excellence Award”, aiming to inspire young people aged 16-30 to develop ESG marketing plans. Participants can showcase their marketing excellence while leveraging their creativity to advance ESG initiatives. Winners will also be awarded a sponsored overseas trip, offering an immersive experience in gaining ESG knowledge.
香港廣告客戶協會再次舉辦 「HK2A ESG 企劃推廣大獎」，旨在鼓勵 16-30 歲青年製作推廣 ESG 項目的企劃。參加者可發揮創意，展示市場推廣策劃的才華，以推動 ESG 發展。得獎者更可獲贊助親往外地參觀及增進 ESG 知識。
Free Guided Tours and Master Classes
免費導賞團及名師講座
Master Class Series 名師講座系列:
Top experts share ESG promotion secrets
各界知名人士親身分享Marketer必學推廣秘技
Local Guided Tour Series 本地導賞團系列:
Understand ESG implementation and practices by Hong Kong enterprises
深入了解香港企業如何實踐及積極推動 ESG
Unlock Your Creative Proposal
策動創意企劃
Participants can submit creative proposals on self-invented or existing products/services in the market, or they can opt to address one of the sponsor-provided topics.
參加者可選擇為自創或市面上現有的產品／服務提交創意企劃，亦可選擇由贊助商提供的主題參賽。
Registration Open
活動接受報名
Guided Tours & Master Classes
導賞團及名師講座
DEC
2025
JAN - FEB
2026
Award Submission
遞交參賽作品
Submission Deadline
截止日期
20 MAR 2026
First Round Judges
首輪評審
Final Judges
決賽評審
Award
Presentation
頒獎典禮
4 - 11 MAR
2026
Late MAR
2026
Late MAR /
Early Apr
2026
Free Guided Tours - Explore Sustainable Practices
免費綠色先鋒導賞團
FREE guided tours across Hong Kong with on-site sharing offer participants an in-depth look at local businesses’ ESG implementation. Seats are limited and available on a first-come, first-served basis.
參加者可免費參與香港 ESG 導賞團，深入了解香港企業如何實踐及積極推動 ESG。導賞團設有現場分享會，有興趣人士皆可免費報名參與，座位有限，名額先到先得。
Low-Carbon Transformation and Energy Innovations, Towngas
Tour Highlights:
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Sharing session on Towngas’ initiatives in providing safe, reliable, and low-carbon energy to the community.
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Followed by a tour of the Hall of Innovation, Hall of Future Energy, and more, where you can explore technological applications in smart energy.
Location: North Point
5 February 2026
(4:00pm - 6:00pm)
Urban Biodiversity Tour in Quarry Bay - Swire Properties
Tour Highlights:
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Presentation by Swire Properties on Taikoo Square and its sustainable development journey.
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Biodiversity Tour of Taikoo Square.
Location: Quarry Bay
3 February 2026
(4:00pm - 6:00pm)
Visit to Xiaohongshu Hong Kong Office – Xiaohongshu
Tour Highlights:
-
Visit to Xiaohongshu Hong Kong Office and Seminar on Unboxing Creative Process to Drive Sustainable Impact.
Location: Causeway Bay
Stephen Wong
Head off Industry, Global Business Solutions
Xiaohongshu
Danny Chan
Lecturer, School of Journalism and Communications,
The Chinese University of Hong Kong
28 January 2026
(4:00pm - 6:00pm)
Free Master Classes - Cultivate Green Innovations
免費名師講座 – 匯聚綠色創造者
Interested participants can attend the master classes for FREE, where experts from the environmental, marketing, and education sectors will share their insights on ESG projects. Seats are limited and available on a first-come, first-served basis.
由環保、市場推廣、教育等各界知名人士親身分享 ESG 應用企劃。有興趣人士皆可免費報名參與，座位有限，名額先到先得。
How ESG creating shared value for growth of business AND community?"
Location: Sheung Wan
Moderator:
Speakers:
Secretary-General of Integral Institute
Head of Foundation and
Community of Y.L. Yang Foundation
General Manager, The Mills Fabrica
Co-Founder, Foods with Benefit
21 January 2026
(4:00pm - 6:00pm)
Judging Panel 評審
All entries will be reviewed by a panel of distinguished judges with extensive experience in ESG, education and advertising, with online and face-to-face judging. Click HERE for more judging criteria.
參賽作品由各界資深的ESG、教育和廣告營銷界專家組成的評審團進行評分，並設有線上和現場評審。有關評審標準，請按此了解更多。
First Round Judges 首論評審
Ms Angel Yip
Deputy General Manager, CSR Office
Bank of China (Hong Kong) Limited
Mr Benjamin Li
Controller (Marketing & Product Development)
Marketing & Sales Division
Television Broadcasts Limited
Mr Bien Wong
Assistant General Manager, Group ESG
The Hong Kong and
China Gas Company Limited
Mr Calvin Ng
Deputy General Manager, Advertising and
Business Development
Sing Tao News Corporation Limited
Ms Carmen Ng
Head of Customer Experience
The Kowloon Motor Bus Company (1933) Limited
Prof Celine Ho
Professor of Practice (Marketing)
Department of Management and Marketing
The Hong Kong Polytechnic University
Prof. GAO Jin
Associate Director of the Taught Postgraduate
Programmes Office, Faculty of Business
Lingnan University
Mr Jeffrey Keung
Executive Committee Member
The Hong Kong Advertisers Association
Dr. William Yu
Founder & Chief Executive Officer
World Green Organisation
Ms Cinnie Chan
General Manager
POADmedia
Mr Clement Chung
General Manager
ViuTV
Ms Elly Yip
Head, SME One
Hong Kong Productivity Council
Ms Jess Cheng
CEO
Inforich Asia HK Ltd (ChargeSpot)
Ms May Lau
Director of Social Impact
Chow Tai Fook Jewellery Group
Mr Mercer Ng
Brand & Marketing Director
Zero Finance HK Limited
Mr Ray Lo
Chief Marketing Officer
HK01 Company Limited
Mr Richard Petignaud
Managing Director
Bravo Media Limited
Ms Sally Chui
Head of B2B Marketing
Yahoo! Hong Kong Limited
Mr Samuel Kwong
Senior Associate Director - ESG
Chinachem Group
Ms Shirley Chan
Managing Director, Hong Kong & Macau
JCDecaux Transport
Ms Tania Lau
VP, Head of Consumer Brands & Comms
HKT
Ms Teenly Hung
Assistant General Manager, External Affairs
The Hong Kong Jockey Club
Ms Teresa Fung
Chief Media & Business Development Manager
MTR Corporation Limited
Ms Yvonne Iu
General Manager (Business)
Hong Kong Economic Times
Final Judges 決賽評審
Ms Maggie Wong
Committee Member
The Association of Accredited Advertising Agencies of Hong Kong
Prof Carlos Lo
Director, Centre for Business Sustainability
The Chinese University of Hong Kong
Business School
Mr KK Tsang
Founder & CEO
The Bees Group
Mr William Chan
Secretary-General of Integral Institute
Head of Foundation and Community of
Y. L. Yang Foundation
Mr Francis Ngai
Founder & CEO
SVhk
Ms Michelle Lam
Chairman
The Hong Kong Advertisers Association
